Fabric Oval Professional Pop Up Counter

Portable, Professional Counter with 360° Branding Power

The Formulate Oval Counter is a sleek, lightweight, yet robust promotional unit — perfect for exhibition stands, retail spaces, and brand activations. Built with an anodised aluminium tube frame and finished with a black MDF table top and base, it supports up to 50kg of evenly distributed weight, making it ideal for brochures, tech, and small product displays.

When paired with an optional tensioned fabric graphic, this freestanding counter transforms into a 360° branding platform, turning a practical piece of furniture into a striking marketing feature.

Its sturdy oval design features three vertical Ø30mm support poles in two sections, and it comes in a single, well-proportioned size that offers the ideal balance between portability and presence.

Tool-Free Assembly and Convenient Transport

The Formulate Oval Counter is quick to set up using its intuitive, tool-free aluminium framework. Each tubular component clicks into place using a simple push-fit system, enabling fast and reliable construction. The 20mm thick MDF top and base include a 3mm recessed channel to accommodate optional SEG graphics for a clean, seamless edge finish.

Once disassembled, all parts store neatly into the included nylon carry bag, which features an internal flap to keep the graphic safely separated during transport.

360° Fabric Graphic with SEG Option

The counter can be paired with a custom-printed stretch polyester graphic that wraps around the frame for maximum visibility from every angle. The fabric sleeve includes a discreet vertical zip at the back for easy application and removal, while the SEG (Silicone Edge Graphic) system ensures a snug and polished appearance when inserted into the 3mm recessed channel.

The fabric is washable, making it ideal for frequent use across multiple events or campaigns, and graphics are easily replaceable for rebranding or updated messaging.